312% Revenue Growth in 90 Days
How StarStruck by Sunny Leone scaled from ₹30L to ₹1.24Cr monthly revenue with data-driven marketing.
Client
StarStruck by Sunny Leone
India's first 100% celebrity-owned cosmetics label
- Cruelty-free & vegan makeup
- 250+ PETA-certified products
- 260+ SKU range
- Affordable luxury positioning
Launched in 2018 with ₹10 lakh personal investment, now operating across India, North America and Europe.
Background
From frustration to global success
The Beginning
March 2018: Sunny Leone launched StarStruck with ₹10 lakh personal savings. Her frustration with lack of authentic, ethical and affordable makeup drove her to create a brand that reflected her values.
Instead of private-label shortcuts, she personally oversaw packaging and formulations to build cruelty-free, vegan, PETA-certified products.
Global Expansion
Within years, StarStruck grew into a global brand sold across India, North America and Europe, maintaining its position as India's first 100% celebrity-owned cosmetics company.
Challenges
Growth Goals
Revenue Scale
3× revenue growth within 90 days while staying profitable
Marketing Efficiency
Achieve ≥4× ROAS across paid campaigns
Cost Reduction
Reduce CAC by 30% without sacrificing volume
Customer Expansion
Build loyal subscriber base and increase AOV through bundles
Key Challenges
Bootstrapped Beginnings
Only ₹10 lakh invested, competing with Nykaa & Maybelline
Low Digital Visibility
1.5× ROAS with ₹700 CAC made scaling unprofitable
Fierce Competition
Crowded D2C beauty space, breaking celebrity brand stereotypes
Platform Fragmentation
Multiple sales channels made tracking difficult
Retention Gap
One-time purchases, no email/SMS flows or subscriptions
Solution
Full-Funnel Growth Strategy
Audience & Funnel Restructuring
Built granular customer segments aligned with awareness → consideration → conversion funnel
Creative Overhaul
Produced fresh ad creatives highlighting cruelty-free luxury and Sunny's personal involvement
Performance Marketing Mix
Relaunched campaigns across Meta, Google, Bing & Amazon with look-alike audiences
Website Optimization
Streamlined Shopify store, added urgency badges, bundles and subscriptions
Lifecycle Marketing
Built automated email/SMS flows for welcome series and win-backs
Influencer Programs
Partnered with micro-influencers and beauty bloggers for authentic content
Implementation Tactics
Audience Segmentation
Built 3 core segments based on purchase intent:
- New prospects (cold audience)
- Warm visitors (site browsers)
- High-value customers (repeat buyers)
Creative Testing Framework
Ran A/B tests across 3 creative pillars:
- Studio product shots (quality focus)
- UGC testimonials (social proof)
- Educational clips (value education)
Channel Optimization
Dynamic budget allocation across:
- Meta (Facebook/Instagram) - 45%
- Google Ads/YouTube - 35%
- Bing & Amazon - 20%
Results
Revenue Growth
Average ROAS
CAC Reduction
Annual Turnover
90-Day Transformation
Revenue Surge
Monthly revenue jumped from ₹30L to ₹1.24Cr, surpassing the 3× goal
Marketing Efficiency
Top-of-funnel campaigns yielded 4× ROAS, retargeting exceeded 8×
Cost Optimization
CAC dropped from ₹700 to ₹405 with better targeting and creatives
Customer Value
18% increase in AOV through bundles and 4,000+ new subscribers
Key Metrics
Performance Breakdown
"The 312% revenue growth exceeded all expectations. Our partnership transformed StarStruck into a market leader."
Sunny Leone
Founder, StarStruck Cosmetics
"From ₹30L to ₹1.24Cr in 90 days. The results speak for themselves."
Marketing Director
StarStruck Team
"The 5.3× ROAS transformation made our campaigns profitable and scalable."
Growth Team
StarStruck Analytics